Bamboo is renowned for being the fastest growing plant in the world. Its status as an environmentally friendly raw material – a more sustainable alternative to wood, pulp, and traditional textiles – is growing almost as quickly. Bamboo’s ascendancy is even reflected in the IPO market: we can find five initial public offering registrations by [...]
Archive for the ‘Marketing Claims’ Category
23 Mar
Carbon Neutral Coffee: May Both Your Beans And Your Marketing Claims Be Green
Like coffee? Well, duh. (I write this from Seattle, WA, so excuse my assumptions.) But most eco-conscious consumers know that every fragrant, tasty, and imported cup comes at an environmental cost. Last year, a Canadian coffee company commissioned a study that was used to calculate the carbon footprint of a single person’s coffee consumption (based [...]
