Like coffee? Well, duh. (I write this from Seattle, WA, so excuse my assumptions.) But most eco-conscious consumers know that every fragrant, tasty, and imported cup comes at an environmental cost. Last year, a Canadian coffee company commissioned a study that was used to calculate the carbon footprint of a single person’s coffee consumption (based [...]
Archive for the ‘Greenwashing’ Category
10 Jan
Recycled Content Doesn’t Have to Be Boring
If, like me, you grew up in Seattle, you probably recycle without thinking. To not recycle is blasphemous. It’s also against the law. But that’s Seattle. Surprisingly, the EPA is not in a position to establish federal regulations mandating recycling. The EPA publishes information, guidance and provides technical support to encourage recycling programs, but, ultimately, [...]
7 Oct
FTC gives greenwashers the blues
In what no doubt will be seen as a win for consumers and a pain for marketers everywhere, the FTC yesterday took further steps towards cleaning up “greenwashing” in corporate advertising by publishing proposed changes to their “Green Guides.” The changes are intended to tighten up existing FTC guidance on environmental marketing claims. “Greenwashing” (a [...]
